Opportunity Information: Apply for PAS COL 2021 AC
This grant opportunity, offered by the Public Affairs Section of the U.S. Embassy in Sri Lanka and the Maldives (PAS Colombo) through the Public Diplomacy Grants program, supports the creation of a mini documentary film series that highlights success stories from past and current U.S. Ambassadors Fund for Cultural Preservation (AFCP) projects in Sri Lanka. The overall idea is to turn AFCP project outcomes into a connected, public-facing storytelling product online, using short, visually engaging mini-documentaries that explain what was done, why it mattered, and what lessons were learned.
The program is framed as a skills-building and collaboration model for students, implemented through a local nongovernmental, not-for-profit media organization. The selected organization is expected to provide sub-grants to university students studying archaeology and pair them with university students studying media. Together, these student teams would develop the content for a film series focused on AFCP-supported cultural preservation work. The project is officially branded as "AFCPConnect," and the films are expected to center on accurate, compelling accounts of real preservation projects and their impact.
In terms of content, the documentaries should include voice clips and perspectives from AFCP project partners, with an emphasis on practical insights. That includes best practices used during project implementation, challenges encountered in the field, and how those obstacles were addressed. The series should also incorporate existing and/or newly gathered photos and videos of the project sites, artifacts, or preservation activities, helping viewers understand both the cultural significance and the technical work involved. PAS Colombo is looking for innovative, creative approaches that can translate heritage preservation into mini-documentary storytelling that is appealing and easy to follow online.
Distribution and visibility are a core requirement, not an afterthought. The film series must be published on social media, including U.S. Embassy social media channels, and the applicant should work with former and current AFCP partners to encourage cross-promotion, such as linking from partner organizations' websites to the documentary series. The public platform hosting the series must be user-friendly, free to access, and available in all three languages: Sinhala, Tamil, and English, reflecting a clear expectation of broad national reach and inclusivity.
Because the platform is meant to endure beyond the grant period, applicants are expected to have, or create if they do not already exist, a basic digital ecosystem for hosting and distributing the content. That includes an Instagram account, Facebook page, Twitter account, YouTube page, and a dedicated website. Proposals must explain not only how the website will be hosted during the project, but also how hosting costs will be covered and how the site will be maintained after the grant ends, signaling that sustainability planning is part of the evaluation.
The opportunity also emphasizes required coordination and compliance. The applicant must obtain official permission from the Sri Lankan Department of Archaeology and any other relevant government bodies or institutions whose endorsement is necessary to conduct filming or documentation and to execute the project appropriately. In addition, all online and electronic materials produced under the grant must include clear branding that the work was funded by the United States, ensuring transparency about the funding source and aligning with standard public diplomacy requirements.
Finally, the rights and usage terms are explicit: the U.S. Government retains broad rights to access and use the resulting products at any time for its own promotional purposes. The U.S. Department of State reserves a royalty-free, nonexclusive, irrevocable right to reproduce, publish, and otherwise use the work for federal purposes, and to authorize others to do so as well. The federal government also has the right to obtain and use data produced under the award, which is typical for federally funded media and communications products intended for public diplomacy and outreach.
Administrative details included in the listing show this is a discretionary funding opportunity from the Department of State, U.S. Mission to Sri Lanka, offered under CFDA 19.040 (arts/cultural affairs). The funding instrument may be a grant or cooperative agreement, with one expected award and an award ceiling of $100,000. The original posting dates indicate it was announced July 14, 2021, with an original closing date of August 15, 2021.Apply for PAS COL 2021 AC
- The Department of State, U.S. Mission to Sri Lanka in the arts (see cultural affairs in cfda) sector is offering a public funding opportunity titled "Developing mini documentary film series with success stories of past and current U.S. Ambassadors Fund for Cultural Preservation (AFCP) projects" and is now available to receive applicants.
- Interested and eligible applicants and submit their applications by referencing the CFDA number(s): 19.040.
- This funding opportunity was created on Jul 14, 2021.
- Applicants must submit their applications by Aug 15, 2021. (Agency may still review applications by suitable applicants for the remaining/unused allocated funding in 2026.)
- Each selected applicant is eligible to receive up to $100,000.00 in funding.
- The number of recipients for this funding is limited to 1 candidate(s).
- Eligible applicants include: Others (see text field entitled Additional Information on Eligibility for clarification).
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