Opportunity Information: Apply for DOS LONDON PD 2021 XX
The U.S. Embassy to the United Kingdom, through its Public Affairs Section (PAS), is offering funding under its Public Diplomacy Small Grants Program as laid out in the FY 2021 Annual Program Statement. The goal of the program is to support projects that strengthen bilateral ties between the United States and the United Kingdom and that increase understanding of U.S. policies and perspectives. The grant period referenced aligns with the U.S. government fiscal year, running from October 1, 2020 through September 30, 2021, and awards are contingent on the availability of appropriated funds. This opportunity is a discretionary grant program (Funding Opportunity Number: DOS LONDON PD 2021 XX) administered by the U.S. Mission to the United Kingdom under CFDA 19.040, with an application closing date listed as June 30, 2021.
Eligible applicants are broad and include individuals as well as institutions and organizations with relevant programming experience. PAS specifically invites proposals from non-governmental and nonprofit organizations, civil society groups, think tanks, academic institutions (nonprofit or governmental), and governmental institutions. In every case, proposed activities need to align with at least one Embassy priority program area and include a clear U.S. element or connection. That U.S. connection can take practical forms such as incorporating U.S. experts, partnering with U.S. organizations or institutions, or featuring U.S.-based perspectives in a way that supports public diplomacy objectives. The Embassy also signals that it will give special consideration to projects that highlight the diversity of the United States and that involve experts from varied backgrounds, indicating that representation and inclusion are not just encouraged but are viewed as strengthening the competitiveness of an application.
The program is designed for relatively small, public-facing initiatives rather than long-term institutional support. Examples of eligible project formats include academic and professional lectures, seminars, and speaker series; artistic and cultural workshops, joint performances, and exhibitions; professional and academic exchanges; and professional development workshops and trainings. PAS notes that both virtual and in-person formats are welcome, which suggests applicants can propose hybrid or fully online programming where it improves reach, feasibility, or resilience against disruptions. A key requirement is that every project includes a public-facing element and targets audiences across the United Kingdom, including England, Scotland, Wales, and Northern Ireland, rather than focusing narrowly on a single local audience.
Funding priorities are organized into four main program areas. The first is Science, Technology, and Innovation, with emphasis on cooperation tied to climate and the environment, sustainability, cybersecurity, entrepreneurship, and space exploration. Within this area, there is an explicit callout to activities connected to COP26, signaling heightened interest in climate diplomacy and related engagement. The second area is Prosperity, Trade, and Investment, which supports efforts to expand U.S. exports and investment, strengthen connections between U.S. and UK businesses, and broaden economic opportunity, particularly for women, youth, and underserved populations. The third area is Security and Defense, focusing on transatlantic security and practical responses to shared cross-border challenges such as cybersecurity threats, terrorism, and violent extremism, along with efforts that build resilience against malign influence and disinformation from hostile state actors. The fourth area is Shared Values and Interests, aimed at reinforcing the U.S.-UK Special Relationship and building people-to-people ties, with themes including alliances, open societies, and shared democratic values.
Applicants are expected to be specific about who their programming is for and how they will measure reach. Proposals must identify a target audience, note any emphasis on engaging diverse audiences, and provide an estimate of expected reach through direct participation. Where possible, applicants should also estimate indirect reach through channels like social media and traditional media, which implies that communications planning and public visibility are part of what PAS is looking for. In practice, this means strong applications will typically include a realistic outreach strategy, a plan for public engagement, and a credible way to track attendance, engagement, or dissemination.
The announcement also clearly defines what is not fundable, which helps applicants avoid wasting time on ineligible concepts. PAS will not support projects involving partisan political activity, charitable or development work, construction, programs that support specific religious activities, fundraising campaigns, or lobbying for particular legislation or government programs. It also excludes scientific or academic research as a primary purpose, proposals mainly intended to grow an organization or build its internal capacity, and projects that duplicate existing programs already supported by the U.S. Embassy. In other words, the program is meant to fund public diplomacy programming and convening, not research grants, capital projects, institutional overhead, or political advocacy.
From a legal and funding standpoint, the program is authorized under the Smith-Mundt Act, and the funding source is FY 2021 Public Diplomacy Funding. The listed award ceiling is $15,000 per award, placing it firmly in the small grants category and suggesting projects should be appropriately scoped, with clear objectives and deliverables that can be achieved with modest resources. While the notice indicates expected awards without specifying a number, it emphasizes that awards depend on available appropriations, so applicants should plan for competitiveness and demonstrate cost-effective program design alongside strong public diplomacy impact.Apply for DOS LONDON PD 2021 XX
- The U.S. Mission to the United Kingdom in the other sector is offering a public funding opportunity titled "U.S. Embassy to the United Kingdom Annual Program Statement" and is now available to receive applicants.
- Interested and eligible applicants and submit their applications by referencing the CFDA number(s): 19.040.
- This funding opportunity was created on 2021-03-26.
- Applicants must submit their applications by 2021-06-30. (Agency may still review applications by suitable applicants for the remaining/unused allocated funding in 2026.)
- Each selected applicant is eligible to receive up to $15,000.00 in funding.
- Eligible applicants include: Others.
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